Day 2 at 15:10
About the Speaker
As a marketing professional with experience in digital transformation and brand management, Francine strives to seamlessly integrate the company’s overall vision while understanding that growth is holistic and goes beyond acquisition and performance marketing.
When leading the marketing team for a RegTech firm, my role was to: a) direct the company marketing and communication campaigns on a global scale to increase market share; b) enhance brand credibility through content assets and c) foster collaboration across multiple stakeholders via various marketing channels. The goal was to demonstrate the value of a technology-driven approach in addressing new and evolving regulatory requirements.
Francine taught MBA-level marketing classes as an associate professor at Université Nice Sophia Antipolis (France) and was a marketing instructor at Concordia University (Canada). She has also served as a management and marketing consultant in Silicon Valley, Canada, and Europe. Francine holds a B.A. in Industrial Relations and Economics from McGill University, and an M.S.B.A. in Business and International Marketing from San Francisco State University.